Company News, Marketing News

Beyonce’s Cécred Launches TikTok-Based Digital Campaign

New marketing affords creators the opportunity to have their content featured on TikTok’s digital billboards.

Author Image

By: Lianna Albrizio

Associate Editor

Cécred, the haircare brand founded by Beyoncé Knowles-Carter, has unveiled its inaugural campaign, #CécredWashDay.   The new campaign, which debuted April 8 and will continue through April 19, presents creators with the opportunity to have their content featured on TikTok’s out of phone digital billboards by posting creative videos of their haircare rituals on the platform and tagging #CécredWashDay.   Representing the expansion of Cécred’s mission, the campaign spotlights consum...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters